Tinted brow gel made for mature women. Fills, shapes, and nourishes for naturally fuller, defined brows.
Smoother-looking skin
Deep hydration
Firmer-looking skin
Easy daily use
Nourishes dry skin
Radiant-looking glow
“I have tried pencils, powder, and other gels,
and none of them work like this one.
It darkens the white hairs without making
the brows look harsh and does not come off
on my glasses.”
LOVILDS Tinted Brow Gel coats
individual brow hairs with
buildable colour, helping
sparse-looking areas appear
fuller and more naturally
defined.
02
Tints grey & white hairs
Soft, buildable colour helps
blend lighter, grey and white
brow hairs for a more even
finish without the harsh,
drawn-on look of traditional
brow pencils.
03
Styles & holds
The lightweight tinted formula
helps brush brow hairs into
place for a neat, polished
appearance, while castor oil
and conditioning ingredients
complement your everyday
brow routine.
Ingredients
LOVILDS Tinted Brow Gel features
castor oil, panthenol and vitamin E
alongside a tinted styling formula
designed for easy, everyday brow
definition.
Castor oil
Panthenol
Vitamin E
Buildable colour
How to apply
1
Wipe the wand.
Remove excess gel on the
tube's rim to start with a
light, even coat.
2
Brush up and out.
Apply in short, gentle strokes,
following the natural direction
of your brow hairs.
3
Build where needed.
Add another light coat to
sparse or lighter areas for
extra colour and definition,
then allow it to set.
Shipping & returns
Returns & refunds.
Please refer to the LOVILDS
store's published refund policy
for return eligibility,
timeframes and instructions.
Need assistance?
Please contact our support
team using the contact
information on the LOVILDS
website.
Precision brow brush
Water & smudge-resistant
Buildable brow colour
Made for mature brows
Everyone's talking about it
fDiscover LOVILDS on social media
Swipe to explore more videos
Gil Carr
I have never used anything on my brows
before, but they seem to be getting
more sparse and grey. I decided to
give this eyebrow gel a try -
it's super easy to use,...
👍♥142
LikeReply12d
Jane Alexander
I am fair and have always had problems
getting a decent eyebrow colour that
looks natural. With the tinted eyebrow
gel I can build up not only the coverage
but also the shade I need...
👍♥318
LikeReply3w
Naomi Preece
Have been using the eyebrow gel in
mocha for a couple of weeks.
Really easy and quick to use,
can put a little on to give colour
and definition or apply more for a...
Explore the LOVILDS-inspired brow
showcase and its before-and-after
image layout.
BEFORE
AFTER
“I have never used anything on my brows before, but they seem to be getting more sparse and grey. I decided to give this LOVILDS one a try - it's super easy to use, looks great and comes off easily when you're taking off your makeup. I wish I had tried one before this - but maybe I was waiting for this one to come along. A great product that makes a big difference!”
BEFORE
AFTER
““I am fair and have always had problems getting a decent eyebrow colour that looks natural. With the LOVILDS Gel I can build up not only the coverage but also the shade I need to suit my complexion. It works very well for me and it will be my go to eyebrow tinted gel.””
BEFORE
AFTER
““Have been using the LOVILDS eyebrow gel in mocha for a couple of weeks. Really easy and quick to use, can put a little on to give colour and definition or apply more for a stronger look. I've had so many complements since using it about how well I'm looking! Who knew having eyebrows (rather than my ridiculous pale things) could make such a difference!””
1 / 3
3
shades for every brow colour
All day
water-resistant, smudge-proof hold
100%
vegan & cruelty-free formula
4.7/5
average from 317 reviews
WHY WOMEN OVER 50 SWITCH
Brows change with time.
Your brow gel should too.
Thinner, lighter, and greyer brows
deserve more than a clear gel and
less than a heavy pencil.
LOVILDS Tinted Eyebrow Gel helps
fill, shape, and define brows
for a natural-looking finish.
01
Specifically designed for mature brows
LOVILDS Tinted Eyebrow Gel helps
fill and define thinner or
lighter-looking brows.
Apply a light layer and build
the coverage you prefer.
02
Natural-looking brow definition
Add soft-looking colour
and definition to your brows
without the appearance
of heavy pencil strokes.
03
A gentle approach to brow styling
Brush through your eyebrows
gently without pressing firmly
on the delicate skin.
Avoid direct contact with
your eyes.
04
Smooth, easy & precise application
Sweep the brush along
the direction of your brow hairs.
Apply in thin layers to create
your desired level of definition.
05
Find your ideal brow shade
Explore Espresso, Mocha,
and Latte to choose a shade
that complements your
natural brow colour.
Find the shade that feels like you.
THE SHADE GUIDE
Three shades. One for every brow.
Choose the shade closest to your natural brow colour.
Want more definition? Go one shade deeper.
Espresso
SOFT BLACK
For black, dark brown and salt-and-pepper brows.
Deepens grey hairs without ever looking harsh.
Mocha
MEDIUM BROWN
For brown and greying brunette brows.
A soft, neutral brown that reads natural in daylight.
Latte
LIGHT TAUPE
For blonde, light brown, grey and white brows.
Gentle definition for barely-there hairs.
THE 30-SECOND RITUAL
Effortless brows, in three strokes.
The precision spoolie reaches every hair,
even the short, fine ones at the front of
the brow, so application is quick and
easy to control.
1
Wipe
Glide the wand against the rim for
a light, even coat.
2
Brush
Sweep up and out in short strokes
to tint, lift and shape.
3
Build
Add a second pass where brows are
sparse. Sets in seconds, removes
easily with makeup remover.
PRO TIP
Wear it over microbladed or tinted brows
to soften edges and fill gaps between
appointments.
THE DIFFERENCE
Why not just a pencil or powder?
Pencils and powders colour the skin between your
hairs, which can look drawn on and fade by
lunchtime. LOVILDS tints the hairs themselves,
so brows look like yours, only fuller.
Discover how LOVILDS Tinted Brow Gel is designed
to enhance sparse, light and greying brows with
soft colour, effortless definition and a naturally
fuller-looking finish.
4.7★★★★☆
Based on 317 sample reviews
5
★
88%
4
★
8%
3
★
2%
2
★
1%
1
★
1%
Soft, natural-looking brow definition
Colour for lighter and greying brow hairs
Easy, everyday brow styling
Reviews
Showing 5 of 8 examples
M
★★★★★
Margaret L.
Sample review
My brows have become much thinner over the years, especially at the ends where the hairs have turned almost white. LOVILDS Tinted Brow Gel adds soft colour to each hair and makes my brows look fuller and more defined without looking drawn on. The Latte shade gives me a beautifully natural finish.
MARGARET
ANSWERED
Natural finish
10 / 10
Brow definition
Excellent
H
★★★★★
Helen D.
Sample review
I've always struggled to find a brow product that feels comfortable and looks natural. LOVILDS Tinted Brow Gel brushes through my brows easily, and Mocha blends beautifully with my greying brunette hairs. I love how neat and defined my brows look without a heavy makeup effect.
HELEN
ANSWERED
Comfort
Lightweight
Shade match
Perfect
C
★★★★★
Christine P.
Sample review
My brows started turning grey years ago, and brow powders never gave me the coverage I wanted. LOVILDS Tinted Brow Gel adds colour directly to the brow hairs, helping the lighter strands blend with the rest. Espresso gives me a more even, polished look while keeping my brows natural.
CHRISTINE
ANSWERED
Grey hair coverage
9 / 10
Natural look
9 / 10
A
★★★★★
Anonymous
Sample review
I used to spend ages trying to fill in the short, sparse hairs at the front of my brows with a pencil. The little brush on LOVILDS Tinted Brow Gel makes application so much easier. I can sweep it through my brows in seconds and get a soft, defined shape without all the extra steps.
CUSTOMER ANSWERED
Easy application
10 / 10
Application time
Quick
P
★★★★★
Pauline R.
Sample review
I wanted a tinted brow gel that would help my brows stay neat throughout the day without feeling hard or crunchy. LOVILDS gives my brows a defined shape with a comfortable finish. I also like that it fits easily into my usual evening makeup removal routine.
PAULINE
ANSWERED
Brow hold
9 / 10
Easy removal
9 / 10
J
★★★★★
Janice T.
Sample review
I used to spend time and money having my brows professionally tinted. LOVILDS Tinted Brow Gel gives me a convenient way to add colour and definition at home. I can choose how natural or bold I want my brows to look, and application fits easily into my morning routine.
JANICE
ANSWERED
Convenience
Love it
Would reorder
Yes
D
★★★★★
Deirdre M.
Sample review
My brows are quite fine, so I wanted something that would make them look fuller without a heavy, painted-on effect. LOVILDS Tinted Brow Gel helps separate and define individual hairs, giving my brows a softer, more balanced appearance. It's become an easy part of my everyday makeup.
DEIRDRE
ANSWERED
Fuller appearance
9 / 10
Natural finish
9 / 10
G
★★★★★
Gillian S.
Sample review
My brow hairs tend to grow in different directions, which makes them difficult to style. LOVILDS Tinted Brow Gel helps brush them into a neat shape while adding just enough colour to make them look more defined. I especially like the soft finish because my brows still look like my own.
GILLIAN
ANSWERED
Brow styling
Excellent
Feel on brows
Not stiff
Critical reviews
These example reviews highlight delivery concerns
alongside experiences with LOVILDS Tinted Brow Gel,
including brow colour, natural-looking definition
and ease of application. Clear shipping information
is an important part of the shopping experience.
↬ MOSTLY ABOUT DELIVERY
B
★★★★☆
Barbara K.
Sample review
The delivery took longer than I expected, so I was beginning to wonder when my order would arrive. Once I tried LOVILDS Tinted Brow Gel, I liked how easily the brush coated my sparse brow hairs and created a fuller-looking finish. I would have preferred faster shipping, but I'm pleased with the brow gel itself.
BARBARA
ANSWERED
Brow definition
9 / 10
Delivery speed
9 days
Would reorder
Yes
L
★★★★☆
Lorraine F.
Sample review
Shipping to Ireland took almost two weeks, so I would recommend ordering ahead if you need it for a special occasion. The LOVILDS brow gel itself was easy to apply, and I liked how the colour blended with my lighter brow hairs. It gave my brows a neat, natural-looking finish.
LORRAINE
ANSWERED
Shade coverage
9 / 10
Delivery speed
2 weeks
Would reorder
Yes
V
★★★★☆
Valerie H.
Sample review
The tracking information didn't update for a few days, which was frustrating. Customer service responded when I contacted them, and my order arrived afterwards. I like the lightweight feel of LOVILDS Tinted Brow Gel and how naturally it defines my brows. I just wish delivery had been quicker.
VALERIE
ANSWERED
Comfort
Lightweight
Delivery speed
Slow
Would reorder
Yes
S
★★★★☆
Sheila W.
Sample review
My parcel took around ten days to arrive in Canada. The wait was longer than I expected, but I was happy with how LOVILDS Tinted Brow Gel worked on my fine, sparse brows. It helps bring out the shape of my brows without making them look too dark or heavily filled in.
SHEILA
ANSWERED
Natural results
9 / 10
Delivery speed
10 days
Would reorder
Yes
M
★★★★☆
Maureen G.
Sample review
Delivery was slower than I had hoped, and I applied too much gel the first time. Once I learned to wipe the excess from the LOVILDS brush before applying, it became much easier to create a soft, natural-looking brow. I really like the finish, although faster shipping would improve the experience.
MAUREEN
ANSWERED
Easy application
8 / 10
Delivery speed
Slow
Would reorder
Yes
Discover effortless colour and
natural-looking brow definition
30
DAY MONEY-BACK
THE LOVILDS PROMISE
“It Does What It Says Or Your Money Back”.
GUARANTEED!
At LOVILDS, we believe exceptional products
should perform as promised. After all,
our business can only exist if you love
the RESULTS you get from our products
and continue to buy from us.
So, if you're not happy with your purchase,
for any reason, we'll be happy to return
100% of your hard-earned money.
Simply contact our support team and
we'll help you as soon as possible!
Whatever it is, the LOVILDS team
is always here to help with prompt,
honest answers.
How do I select the right shade?
LOVILDS Tinted Eyebrow Gel is available
in three shades to suit different brow
colours. Choose the shade closest to your
natural brow colour, or go one shade deeper
for more definition. If you're unsure,
our support team can help you find
your perfect match.
Do I need to reapply it during the day?
LOVILDS Tinted Eyebrow Gel features
a smudge-resistant, water-resistant
formula designed to keep your brows
looking defined throughout the day.
For most everyday wear, one application
is generally enough, although results
may vary depending on your activities.
LOVILDS Tinted Eyebrow Gel helps
brows appear fuller and more defined
immediately after application.
It is primarily a cosmetic tinting
and styling product, so visible
definition should not be confused
with actual eyebrow hair growth.
Why should I get LOVILDS?
LOVILDS Tinted Eyebrow Gel helps
fill the appearance of sparse areas,
define your brow shape and add
natural-looking depth and fullness.
Its precision brush makes application
easy, giving you beautifully styled
brows without a drawn-on appearance.
Is it vegan & cruelty-free?
Please refer to the product's official
ingredient list and certification
information for the latest details
about its vegan and cruelty-free status.
The formula information listed above
includes beeswax, which is an
animal-derived ingredient.
Can I use it if I have sensitive skin?
LOVILDS Tinted Eyebrow Gel is designed
for easy, controlled brow application.
If you have sensitive skin, we recommend
checking the full ingredient list and
performing a patch test before use.
Discontinue use if irritation occurs.
Can I use LOVILDS if I have microbladed
or tattooed brows?
Yes, LOVILDS Tinted Eyebrow Gel can
complement fully healed microbladed
or tattooed brows by adding definition
to existing brow hairs and helping
create a fuller-looking finish.
Avoid applying cosmetic products to
freshly treated skin until it has
healed and your brow specialist
confirms it is safe.
 
 
Choosing a selection results in a full page refresh.
I have never used anything on my brows before, but they seem to be getting more sparse and grey. I decided to give this eyebrow gel a try - it's super easy to use,...
👍 ♥ 142